ARTICLES

 

EDITING SMALL WORDS

When you’re writing any serious thing, the real work begins after you’ve written it. That’s the time to figure out where you screwed up. That’s the time to be a writer, because a writer is a lot more of an editor than a writer. Keep in mind these words from Ernest Hemingway: “The first draft of anything is […]

 

BAD MARKETING IDEA

People like me (and most others who work in the wide and vague field called “marketing”) often are amazed and impressed by some of the ingenious promotional work from the top-level agencies that serve clients with huge international presences and deep bank accounts. It’s rare that these ad shops […]

 

CAPITALIZATION RULES

I get a lot of different pieces of writing from a lot of different people. One of the first things I look at when scanning a document to use as a reference or performing editing or revision to improve a piece is how the writer used capital letters. If every other word is capitalized, then I know a lot about what […]

 

SLOPPY JOURNALISM

I posted the first installment of embarrassing news writing here. Now it’s time for the second installment, which I’m calling “Sloppy Journalism.” If you thought the first collection of mindless mistakes from our for-some-reason-respected news agencies was funny, wait till you see this group […]

 

ADVERTISING OVERLOAD

It’s more important than ever for advertising to hit its mark and penetrate the minds of the distracted masses. I’m not telling you anything you don’t already know when I say the average American is suffering from advertising overload at a level that was inconceivable even 20 years ago […]

 

EDITING PRACTICE

Getting in the habit of looking critically at everything you see in print is a good way to become a much better writer and thinker. To this end, I did a little editing practice with a movie review I found on Internet Movie Database, a place I like to go to learn about movies before I watch them. An IMDB review of […]

 

LAUNCHING A NEW PRODUCT

It would be great if every time you brought out a new product, it would sell so fast you couldn’t make enough of it. Even steady, moderate sales would be welcomed. But what if launching a new product rouses little or no interest in the marketplace? If this happens, here’s what to do […]

 

GET PAST WRITERS BLOCK

You know how frustrating it is to stare at a screen or a sheet of paper and have absolutely no idea what to write next. Fortunately, there’s a way to get past writers block, as they call it, and it has nothing to do with the so-called muse, creative prowess or a fertile imagination […]

 

MARKETING MESSAGE

Everybody’s talking about message these days, and for good reason. A company’s marketing message is the foundation for everything that comes after it. I write a lot of different types of marketing and promotional materials for a wide range of clients, and every time I get in front of the […]

 

WRITING RADIO ADS

When you’re writing radio ads, you have some built-in challenges to deal with. One, your ad has a time limit, so you’ve only got so much space to get everything in there. Two, you have to make your impression fast but not give listeners too much heavy stuff to think about. And three, your […]

 

BLOGGING STYLES

In a related article, I talked about how to come up with blog ideas. This time, I want to suggest three different blogging styles you can use in your writing. If you read the article linked above, you’re on your way to a large list of blog topics. Now you need to decide how you want to turn those topics […]

 

GENDER REFERENCES IN WRITING

You have to be careful these days with gender references in the form of personal pronouns. This is especially true when you’re writing about a fictitious person such as a “computer user,” “client,” “member,” and so on. None of these terms indicate the gender of the person. Yet gender […]

 

WHEN MARKETING FAILS

If your marketing fails to produce the results you want, it can make you feel pretty alone and desolate. When you’re ready to solve the problem, where do you look? Do you tweak the design, add different graphics, take or buy new photographs, reformat the layout, fiddle with the font […]

 

IMPROVE MARKETING CONTENT

How effective are your marketing pieces? Very? So-so? Not effective at all? A number of tactics exist that will get you better results including these five tips on how to improve marketing content […]

 

 

CHEAP WEBSITE DESIGN

A lot of people want a website, but they don’t want to pay much for it. Unfortunately, cheap website design usually translates into low-quality website design. Here’s why. If you’ve never worked on a website (i.e., accessed the admin section and manually altered and configured things), it’s probably […]

 

COME UP WITH BLOG IDEAS

A well-put-together blog can bring a business many competitive advantages. But in considering creating a blog, people sometimes aren’t sure how to come up with blog ideas. If that sounds like you, keep reading. The answer to how to come up with blog ideas is compartmentalization […]

 

WRITING WEBSITE CONTENT

If you’ve got a website that you want people to read as opposed to just look at (or be completely confused by), here are three easy tips for writing website content that will make life easier for your visitors. And the good news is, you can use these tactics right now on what you’ve already posted […]

 

PRICES FOR COPYWRITING

There are no “set” prices for copywriting. Each writer has a specific philosophy in pricing jobs, and this is why you see such wide swings among estimates for a given project. Various factors may be considered by writers when coming up with their copywriting prices. Here are five […]

 

BAD WRITING

You don’t have to go very far into cyberspace (is that still a term?) to find a lot of bad writing. Of course, the worst is from “normal” people on social media sites. However, one would think that news organizations would have figured out a way to keep their headlines and articles free of bad writing […]

 

WRITE BETTER MARKETING MATERIALS

If you’re in business and you don’t feel that your promotional efforts are doing their job, learning how to write better marketing materials might solve a lot of your problems. No, you don’t need to take a college course in English or read 100 books. What you need to do is get a handle on how […]