sloppy journalism

Sloppy Journalism

I posted the first installment of embarrassing news writing here. Now it’s time for the second installment, which I’m calling “Sloppy Journalism.” If you thought the first collection of mindless… Read More »Sloppy Journalism

marketing message

Marketing Message

Everybody’s talking about message these days, and for good reason. A company’s marketing message is the foundation for everything that comes after it. Similar in purpose to a mission statement,… Read More »Marketing Message