In a related article, I talked about how to come up with blog ideas. This time, I want to suggest three different blogging styles you can use in your writing.
If you read the article linked above, you’re on your way to a large list of blog topics. Now you need to decide how you want to turn those topics into actual articles people will like to read.
3 blogging styles you can use right now
1. Numbered lists
This article you’re reading now is an example of the numbered list style. Readers like lists, because they know right off the top that the information will be in logical, segmented chunks.
Examples of numbered lists:
8 Keys to . . .
3 Reasons That . . .
9 Ways to . . .
5 Critical Elements in . . .
7 Things You Didn’t Know . . .
How many items should be in your lists? Here are two rules of thumb:
1. If your list items are complex or take a lot of words to explain, stick to maybe three to six items. Too many lengthy entries may exhaust readers.
2. Even if your list items are fairly short and simple, try to limit the article to 10 to 12 items. Going too far beyond that might make it hard for readers to keep all the information in their minds. (If you have a list topic that has 20 or 30 or more items, consider separating them and turning one huge blog post into four or five or more shorter ones.)
2. How-to articles—one of the most popular blogging styles
Readers also like how-to articles. When they see “How to” in a title, they know exactly what they’re going to get.
Examples of how-to articles:
How to Save . . .
How to Create . . .
How to Succeed With . . .
How to Avoid . . .
How to Start . . .
3. News articles
Blog articles that are written as informative pieces with objectivity throughout are easy for readers to connect with. This style is different from articles written from a personal standpoint with the pronouns I, we and ours, the company name and the “official” voice used liberally throughout.
By writing your blog posts like news articles, readers will feel like they’re being communicated with intelligently rather than hit over the head with a sales pitch. The majority of blog post writing I do for clients uses the news style. Remember, though, these articles still should end with some kind of call to action either within the text or as part of the page design.
By experimenting with these and other blogging styles, you’ll find what works best for your unique business and start getting more return on the time you put into your writing.