Hire a Website Copywriter
With the combination of thoughtful design and powerful written content, your website can be a formidable competitor in any arena.
I can create the content for your website and perform other website-related digital marketing services that may be advantageous to you. My job is to help you with every aspect of website copywriting, whether you’re developing a new site or revamping an old one.
Elements of an Effective Website
Key business objective
Your website has only one job: to further the key business objective of your company or organization. Just like “all roads lead to Rome,” all the pages on your website should lead to your main objective by making it clear what you do and why it will benefit the reader.
A purpose for each page
Every website page should have a specific purpose, a reason for existing. Often when doing a site analysis, I find that a great improvement can be made simply by removing pages that lack a definite purpose and consolidating others where repeated information exists. When I create new content for your site, every page will be important and useful.
Research preparatory to writing website content can be as basic as reviewing company documentation or the existing, soon-to-be-retired website. This can give me the majority of the facts I need to create new content. More extensive research may be necessary, and I can help you with any level of information-gathering and fact-checking.
Write the content
My work as a website copywriter involves numerous strategies and processes, some instinctive, some mechanical. Here are 11 of them.
1. Decide what to write and, and just as important, what not to write.
2. Make sure sentence length and complexity is appropriate for the audience.
3. Use keywords within the text (when called for) in a way that doesn’t impede reading.
4. Don’t underestimate the intelligence of the reader.
5. Don’t overestimate the intelligence of the reader.
6. Add descriptive headings and subheads (H-tags) that may or may not contain keywords.
7. Ensure that the information on each page flows logically and is easy to follow.
8. Maintain a confident, active voice within the word structure.
9. Add an appropriate call to action on each page—unless you’re doing direct sales/e-commerce, your website is a sales tool, not a sale closer. With most sites, you’ll want to tell the reader what to do or where to go so the deal can be closed.
10. Check the text for unnecessarily duplicated ideas.
11. Confirm that each page maintains its unique purpose and doesn’t veer off into important but irrelevant language.
Review the navigation
Although a complete site map will be developed before writing the content, post-writing is when we get to take a close look at all aspects of site navigation. Sometimes this results in adding or removing pages in the main navigation menu or altering the menus in sidebars and footers.
This review also lets us determine if extra navigation (linked text, buttons, etc.) needs to be included within the pages or removed from them. In the end, your website should allow readers to easily navigate through your entire story while giving them plenty of opportunities to stop reading and take the next step toward becoming a customer.
The Advantage of a Great Online Presence
A successful website builds solid connections with readers through this process:
1. Attract with creative design
2. Promise readers a solution to a problem
3. Share relevant information
4. Generate interest in your product or service
5. Lead the reader to the next logical step—place an order, visit your shop, give you a call, send you an e-mail, etc.
Superior design gets attention, but only words will give your website the advantage it needs to compete powerfully in an overcrowded marketplace. View some samples of my website copywriting work.