Website Review

During a website review, I look at your site from the perspective of the average reader to determine the best way to get optimal results.


Review to Improve Written Content


Writing: Ensure proper grammar, punctuation, style and use of words.

Direction: Direct language toward the reader to make the reader feel welcomed and part of the process.

Purpose: Every page on the website must have a clear purpose, a reason for existing.

Concise structure: Say things in the simplest ways possible without making the language seem chopped.

Confidence: A confident voice woven throughout the text makes a huge subliminal impact on readers.

Adjectives & adverbs: Avoid the over-use of descriptors that tell the reader how to think and complicate the narrative.

Formatting: When possible, err on the side of shorter paragraphs, less-wordy sentences, more bulleted lists, etc.

Headlines & subheads: Headlines and subheadings should accurately describe what follows on the page; text should be broken up by logical subhead divisions.

Keywords: Don’t cram SEO keywords into the text; make optimized text look as “normal” as possible.

Repeated concepts: Find and modify areas where ideas or concepts are unnecessarily repeated. (Some repeats are beneficial and necessary.)

Call to Action (CTA): Every page should have a direct or implied call to action; some pages may require multiple CTAs.


Review to Address Usability Issues


Intuitive navigation: Intuitive navigation allows the average user move through the pages/sections of the site without needing instructions.

Navigation menus: Menus should contain logical and helpful items and not be overpopulated or too sparse.

Visuals: Too many graphical elements can cause readers to become distracted and take their focus off the written message and the ultimate call to action.

Sliders: When used, sliders must serve a purpose and not be just visual decoration.

Popups: Keep pages free of popups that don’t do a better job of selling than the written text on the page.

Distracting linking: Pages can benefit from internal links, but the indiscriminate use of links can derail readers.

Off-site links: Off-site links should be absolutely necessary and open in a new tab.

Easy contact: Readers should never have to spend a lot of time figuring out how to contact you.

These are the primary areas that should be given attention during a website review. The nature of your business will dictate how strictly to apply each of the areas. Similar work can be done on brochures, advertisements, blog posts, e-mail letters and other materials.


If you believe your site should be getting better results, let’s talk about how to make that happen through a customized website review.